[muppetman11]

BSkyB and BT have successfully teamed up to force rival Virgin Media to drop its claim that its broadband is "unlimited", after the advertising watchdog found that heavy users could find their download speeds cut by up to 50%.

A spokeswoman for Virgin Media said the company had not been banned from making the "unlimited" claim per se, but just in this advertisement and in this context, and that the company has updated its traffic management policy for users.

"Our customers receive unlimited, superfast broadband and, even if they're one of the tiny minority traffic managed for a short period of time, Virgin Media customers can download more than other 'unlimited' services, including BT Infinity," the spokeswoman said.

"Unlike BT or Sky, all Virgin Media customers can download as much as they like, safe in the knowledge we'll never charge them more."

http://www.guardian.co.uk/media/2013...redirect=false