Quote:
Originally Posted by spj20016
The difference was that when sky1 etc left Virgin Media the advertisers had already made the deal to include Virgin Media's customers in the target figures. With Sky Atlantic we have never had it, so advertising revenue would not have come into it.
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Very true. SKY are not looking for advertising revenue. The below statement suggests SKY see more value in keeping the likes of SKY Atlantic exclusive rather than wholesale it to Virgin and BT.
http://cadm.sky.com/pisa/
"
A basic thing to know about Sky is that the majority of our revenue comes from subscription not advertising, which means we don’t need people to watch every minute of every day - but what we do need shows that prompt people to subscribe and keep them with us once they’ve subscribed. So noisy shows that we can promote heavily that people will obsess about."