Quote:
Originally Posted by nialli
When there was a carriage dispute over the Sky Basics a few years back the loss of the VM audience hit Sky1's advertisers pretty hard and they were the main instigators of getting Sky back to the table to thrash out a deal. With Sky Atlantic the audiences are pretty small anyway (aside from a few shows like Game of Thrones) so the advertisers probably aren't as vocal.
Whether or not it significantly attracts new customers now I would doubt, but it may prevent some churn of customers leaving for VM or BT Vision.
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The difference was that when sky1 etc left Virgin Media the advertisers had already made the deal to include Virgin Media's customers in the target figures. With Sky Atlantic we have never had it, so advertising revenue would not have come into it.