Quote:
Originally Posted by Nelgy
I've read with interest over the past few months about people thoughts about sky withholding channels eg sky Atlantic surely now the take up of both sky and virgin of new customers are at saturation point and apart from the few numbers that move between it would now make commercial sense for sky to make channels available to other outlets especially for advertisement revenue
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When there was a carriage dispute over the Sky Basics a few years back the loss of the VM audience hit Sky1's advertisers pretty hard and they were the main instigators of getting Sky back to the table to thrash out a deal. With Sky Atlantic the audiences are pretty small anyway (aside from a few shows like Game of Thrones) so the advertisers probably aren't as vocal.
Whether or not it significantly attracts new customers now I would doubt, but it may prevent some churn of customers leaving for VM or BT Vision.