Quote:
Originally Posted by Chad
It would be a wise move from virgin however what impact will it have? On Demand and especially catch up TV has been available on Virgin / Telewest for 8 years. If SKY customers didn't leave in their thousands when SKY had no on demand or catch up, why would they leave now? It's not like virgin haven't been shouting about free catch up for years and years now.
|
I agree Chad but I don't think they have pushed how different their offering is. Both Sky and Virgin are struggling to attract more TV customers, however Skys triple play penetrarion is about 38% wheras VM is about 68% so Sky have plenty to go in terms of driving more value out of their existing base than VM.
So VM need to drive more single product stuff and cross sell in the future and that means pointing out that you don't need a phone line for VM Broadband which thay have starting to advertise but also that on demand and catch up don't need a phone line or broadband. These opprotunities are unique to VM so I reckon they should push them as cheap entry level packages.