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Old 15-03-2013, 12:37   #646
OLD BOY
Rise above the players
 
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Quote:
Originally Posted by coulsontom View Post
looks like bt wont be coming to virgin judging by that. Seems bt insisting on buying direct through them to stop sky making profit on it or undercutting
That would be the wrong conclusion to draw.

BT said 'We will offer BT Sport on Virgin Media if it makes commercial sense to do so.' Notice that they said 'on Virgin Media' and not 'to Virgin Media'. BT have made very clear they want to get on as many platforms as possible and all they are doing here is recognising that nothing is in the bag until contracts are signed. However, there will be a certain minimum price level beyond which clearly it would not be commercially viable for BT to offer it.

We will definitely get the BT Sports channels unless VM choose not to offer them on their platform. That would be a commercially ridiculous decision for them to make and I don't believe for one moment they will go down that route. Clearly, they would lose a significant number of customers if they did so.

Given the likely price BT will be charging and the fact that VM might try its best to have a similar arrangement as for ESPN, these negotiations may drag on a bit so don't expect to hear anything concrete until much nearer the transmission date. Don't forget, they are trying to get the best deal for you, and this takes time.
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