Quote:
Originally Posted by Chad
Is it really to Virgins advantage to add Netflix and Lovefilm? Would adding both really be such a big selling point to attract or keep customers in their droves?
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Yes, it is, Chad, and this is precisely what Mr Berkett was saying recently. It's all about content, and if VM has more content than any other provider, people will go for VM rather than Sky.
VM will take their cut, obviously.
At present, Virgin Movies is a PPV service, and I for one won't use that very often because I might not like the film I select, but I've paid the money for it anyway. Would much prefer a subscription service, which gives me more flexibility.
I haven't used Virgin Movies for over a year now.