jj20x

To be fair, Sky have good reason not to draw the line under it while they can see an obvious demand for Sky Atlantic on other platforms. They only have to look on here to see that the demand is there and they, most likely, see that as potential customers for their own platform.

The other option is to offer the channel to VM at a very high rate and attempt to force VM to raise the price of the XL package. Then they can sit back and wait to gain VM customers annoyed at such a large price increase.