Quote:
Originally Posted by andy_m
Of course the counter argument to that is that if Bt want to challenge Sky Sports in the longer term they'll want to get the initial offering in front of as many viewers as possible.
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Yes but that won't help them overtake VM to become the second largest pay-tv platform. They could have done something like that without starting their own platform if that had been the ultimate aim.
Perhaps they are just copying Sky. Sky use sports content to get additional subscribers (exclusive HD channels such as Sky Sports HD 3 / 4 / F1). It has worked for Sky...