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Originally Posted by OLD BOY
Well, BT are not going to give it away after paying all that money for the football rights!
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Of course not, neither will they want to see VM claiming "BT Sports channels now available as part of the XL pack". They have paid out a lot of money for the rights. The only logical reason for paying that much would be to make them available on their own platform with the price set at a level which encourages users to switch to their platform. They won't want VM stealing their thunder and using the channels as a selling point for a competing platform.
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VM will negotiate a charge that BT are prepared to agree, and then what package that appears on and whether VM make an extra charge to their XL customers is really up to VM.
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Assuming that BT wants to make the channels available to XL customers and assuming XL customers want to start paying extra for sports channels initially added "at no extra cost". Clearly, the ESPN channels have been attractive to the sports fans on the XL package but it would be difficult to sell any increase in price to the many subscribers not interested in sport.