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Re: Coming Soon to Virgin TV (2013) Vol. 1.
Quote:
Originally Posted by jj20x
No, it follows that they would wish to maximise income from other platforms. Maximum revenue/customer rather than offering the channels at a discount to the masses.
If they give the channels away to XL viewers on VM, it's hardly going to help them build the user base on their own platform.
As for losses, it's probably a loss leader anyway, to build interest in their own product.
---------- Post added at 18:00 ---------- Previous post was at 17:58 ----------
Which is why I usually say timeshifted channels, although even that doesn't sound too wonderful. 
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But the problem is that there is only so much money swilling around and customers have a finite amount of money and whatever they do things l personally think it will fail in the medium to long run unless BT are prepared to subsidise it for many many years to come as a considerable loss leader.
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