Re: ESPN, BT, Euro, Premier and Sky Sports news
Dont know if i am pleased with ESPN America being part of the BT sports group or not.
For sure BT have spent big money -particularly on Premier League Football- presumably they will want to recoup their investment. While it would be great if it was included in the VM XL pack, like ESPN, this seems highly unlikely.
This is where BT need to be careful in their pricing. These are tough economic times and people , myself included, only have a limited budget on luxuries like TV sports. Sky sports charge £25 + pm- how much extra will people spend for their sports fix.
questions-
how many will be able to afford sky & Bt Sports if BT charge say £12pm or even more.?
How many would choose BT over Sky sports if subscribing to only 1? not that money i would say. This is what has caused Setanta and ultimately ESPN to fail.BT have pretty much the same sports line up as ESPN and Setanta before them- they both failed- what makes BT think it wont. Less and less are subscribing to ALL sports packages due to cost and ESPN (and Setanta) have failed to attract enough people from Sky Sports.
i dont know how many actually pay for ESPN on the Sky platform- not enough it would appear. How many VM subscribers would have paid the extra £ if it wasn't part of the XL pack? One would think BT have experts to crunch numbers as to the viability of its Sports operation and the amount of cash they have put into it in terms of how many subcsribers it needs and how much to charge.
perhaps VM will drop its charges if BT isn't included in the XL pack????
is that a pig flying past my window?
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