Quote:
Originally Posted by cityfan247
The issue with the ITV HD channels puzzles me a bit though. Surely ITV relies on its advertising revenue so would be keen to get its channels available on as many platforms as possible you would think. They are FTA channels after all. Is this another influence of Sky ?
|
Yes, but they aren't FTA, ITV launched the additional HD channels as pay tv channels in a deal with Sky. I would imagine part of that deal was that they were exclusive to Sky.
http://www.telegraph.co.uk/culture/t...ls-on-Sky.html
ITV probably don't feel there will be a massive impact on advertising revenue as anyone wishing to view the content still has access to the SD version.