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Originally Posted by ianathuth
Sky is a business and like every other business it will do whatever it can to maximise revenue and profit. Sky ploughed money and took risks in developing Sky Sports and are entitled to use it as a marketing tool. Look what happened to ITV Digital when they dipped their toe in the water with Premiership Football coverage. There was nothing stopping NTL from launching NTL Sports and doing the same as Sky have done. In fact there was nothing AFAIK to prevent NTL from launching a satellite service in competition with Sky. Just think what NTL could do with a satellite service linked to its cable business.
I wish that all those people moaning about evil Sky were in full possession of all the facts before sounding off. Do they know all the ins and outs of the contracts involved, prices charges, technical ability to provide a multi screen service across the whole NTL network and all other factors involved. What would the moaners say if the boot was on the other foot and NTL had more content on a channel than Sky had and Sky customers were moaning.
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I dont think they should use Sky Sports to market Sky Digital.
They should market Sky Sports as Sky Sports!
Sky have the backing of the biggest media tycoon in the world, noone can compete without getting burnt. ITV Digital (Granada Carlton biggest Commercial Broadcaster, got into a bidding war for prem rights and lost). There is no way another company can outbid them now.
The question that needs to be asked is why did Sky get away with bending the rules to gain an advantage in the late 80s, while cable was being crippled by the governments fabtastic idea of franchising.
There is nothing to Stop ntl launching a satellite service, but I think any revenue is best spent on sorting out what they have already. IP is the future anyway, so Satellite would be a shortsighted short term view, better to sort out what they have for the future.
The wholesale costs should cover Sky Sports as a channel (or group of), our susbscription helps pay for the rights to all these games...........so we should get all these games these are facts. Sky is not giving us what we pay for, they have two choices:
Lower wholesale costs which were last reviewed when only 3 Sky Sports Channels existed.
Or give us the content, Im not bothered (im sure many arent) about Interactive gumph, just the football matches on another channel (Xtra 1-6 for instance) which afterall our subscription to Sky Sports the channel helped to buy.
If ntl were doing the same it would still be wrong, if they cant be bothered to develop the Interactive application fair enough but at least provide us with the football.........which we are paying for!
Failing that reduce wholesale costs so ntl can charge less to us............and begin screwing Sky for subscribers too!