Quote:
Originally Posted by spiderplant
In the meantime, VM can do ad insertion on VOD to all customers regardless of box type, albeit not as targeted as TiVo could do.
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I'm sure Sky can do something similar allbeit only with the boxes that have a HDD , I'm sure years ago when we had a white Sky+ box the Sky Anytime content which is delivered via satellite had ads inserted , granted I'm not 100% sure here and there are still many Sky households out there with the original Sky digital (non PVR) STB'S which can't get On Demand something VM has no problems with.
Quote:
Originally Posted by spiderplant
If advertising (targeted or not) didn't work, they wouldn't do it.
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Exactly couldn't agree more.