Quote:
Originally Posted by nn012
It's clear why Sky have been recently pushing their 'on demand', it's because they have no other way to see in on viewers' habits and having a customer's box hooked up to the internet allows them to secretly store ads on the customers hard drive ready to play when they want it to play. Of course VM doesn't have that problem.
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The only problem Virgin have is it's going to take them another 24 to 48 months to get a TiVo box into every TV customers home. Until their 3.8 million or so TV customers are hooked up, targeted adverts is a revenue stream Virgin won't be able to exploit to it's full potential.