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Originally Posted by Doz007
Thanks for posting that Chad, a very good read indeed.
Targeted advertising is going to be very big for Sky over the next couple of years if they implement it correctly.
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More info on targeted advertising ,
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Sky will rollout AdSmart, allowing UK TV advertisers to personalise ads on linear TV for the first time. Specially targeted ads will be sent to Sky+HD set-top boxes and, based on subscriber information, ads will be inserted into live broadcast streams.
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This technological advancement potentially propels TV advertising into the modern age, where people are targeted geographically and demographically – previously impossible with TV, but now expected in online and direct marketing.
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http://www.guardian.co.uk/media-netw...tv-advertising