Quote:
Originally Posted by Safcftm21
VM have been very aggressive with marketing and price deals to new customers, however the proof of the pudding will be retentions when these deals expire. Also will the new company be as willing to give such good discounts when people ring up saying they are not happy with the price rises? In order for VM to be sold for such a large amount of money it had to show it had a large amount of subscribers, how else was it going to do this other than offer good deals? As a sky customer I hope VM stay competitive as without competition Sky could do what it wants. However I have a nasty feeling that all this goodwill that VM have been throwing about with retentions might be a thing of the past.
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I think everyone has the same issue. Pick up any newspaper and everyone is advertising this and that free for 6 months. If you look at other businesses they are also offering all sorts at discounted prices - Sky seem to be giving HD free for x months as a retention tool.
As Ben says churn is very low and is the lowest it has been since q4 2003, which I posted elewhere.
The key to this deal is that Liberty see a massive opportunity so I'm sure they will continue to give Sky and others a good run for their money.