Quote:
Originally Posted by Pierre
I
I would say absolutely not.
The virgin brand is what holds it all together.
The use of the Virgin brand is one of the biggest assets the company has, and compared to the revenues they get it cheap.
If UPC can get a deal to extend the Virgin Brand to Europe and roll out TiVo etc. well who knows.
I think anything could happen, but I doubt very much that the virgin brand would go, I'd bet your mortgage on it.
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My mortgage is paid, but thanks anyway.
Yes, the virgin brand is big, but I don't see it fitting into Liberty's empire long term. I think they'll ditch it at the first opportunity. One billionaire will not want another billionaire's brand on his company. But I do agree the virgin brand has been a "puller" for the cableco. But the brand is too associated to Branson, so will go.
As for roll out of tivo to Europe, not a chance for a simple reason. UPC have just rolled out new epg software to cable boxes called Horizon in several countries, they will not swap that for tivo now.
The question to ask is, will tivo in the uk be axed in the future in favour of Horizon?
---------- Post added at 23:23 ---------- Previous post was at 23:19 ----------
Quote:
Originally Posted by GrimUpNorth
CNBC are saying the deal is done video link
Cheers
Grim |
Thanks for the link, goodbye virgin.