Quote:
Originally Posted by denphone
And not as cheap as £22 a month is it. 
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I'm pretty sure £9.99 is cheaper than £22.00. Many people don't want too pay a regular subscription every month and some probably cant afford it , this now enables them access to that one key match they want to see while allowing them to watch the rest of the live sport that day , Sky were never going to set the price too low and run the risk of losing monthly Sky Sports subscribers.