[bamav]

It would be interesting to know how many customers actually joined Sky from other providers when Sky Atlantic launched. There may well be some that moved since too, but personally I can't see it being a big enough deal to move, as many of the programmes can be viewed by other means, legal and illegally.

For example, I'm hoping to buy Game of Thrones soon on Blu Ray. It'll be better quality than Sky's HD, I'll have a copy forever that I can watch anytime and not worry about having to remove it from my DVR. And it will work out cheaper than paying Sky's subscription for the duration of 2 series, IF that was the sole reason for having it.