Quote:
Originally Posted by spiderplant
The question is whether the value of it attracting and retaining customers outweighs the lost wholesale and advertising revenue. The BARB figures can't answer that.
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Here's SKY's take on it.
http://cadm.sky.com/pisa/
A basic thing to know about Sky is that
the majority of our revenue comes from subscription not advertising, which means we don’t need people to watch every minute of every day - but what
we do need shows that prompt people to subscribe and keep them with us once they’ve subscribed. So noisy shows that we can promote heavily that people will obsess about. As a given, these need to adhere to our brand values of Incredible Quality, being Effortlessly Innovative, having warm and friendly Family Values, being Best In Class, Optimistic and Authentic. We need our experts and people on screen to know what they are on about.