Quote:
Originally Posted by Qtx
Was the price rise to keep customers happy with the price rise or PR related in that they could say in a quarterly report that 450k ish of their customers are now on Superfast 30mb+ broadband? Obviously it was a decision based on those and many other factors such as what the competition is doing.
The linking of the price rise and speed does indeed seem to be a bone of contempt for some though. If Virgin announced the speed increases so early as a way of keeping customers at the time, then maybe they made the right decision for them at the time in relation to cash flow. Then this would be the coming back to bite them part which would have been expected maybe.
|
The broadband speed increases have been mostly paid for by the sale of VM's UKTV stake.
http://www.digitalspy.co.uk/tech/new...in-the-uk.html
Quote:
|
Investment in the work has primarily come from a £110m cash injection using the "remaining proceeds" from Virgin Media's £339m sale of its 50% stake in pay-TV operator UKTV to Scripps Networks International last year.
|
The Price rises is/was a price rise, the same as VM have done on most years.
I don't think it really would have mattered which way around they were announced, they are going to be associated no matter what is said. Even if there hadn't been a price rise on broadband last year, but had been this year it would of been 'oh now we know how VM were paying for the 'free' increases' etc.