Quote:
Originally Posted by BenMcr
Except the prices would have still changed, and then people would have complained they got a price increase but 'got nothing for it'.
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Was the price rise to keep customers happy with the price rise or PR related in that they could say in a quarterly report that 450k ish of their customers are now on Superfast 30mb+ broadband? Obviously it was a decision based on those and many other factors such as what the competition is doing.
The linking of the price rise and speed does indeed seem to be a bone of contempt for some though. If Virgin announced the speed increases so early as a way of keeping customers at the time, then maybe they made the right decision for them at the time in relation to cash flow. Then this would be the coming back to bite them part which would have been expected maybe. It is hard to know what percentage of people upset with the pay rises fall into this category though.