Quote:
Originally Posted by Media Boy
I was just thinking on Friday that if the others Web Sites rumours are true Bauer will axe the Absolute Radio Brand and launch Planet Rock on 1215AM so Bauer may relaunch to other channels they own on Freeview to use them to broadcast until they deal with Sky and Virgin Media are up.
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As Absolute Radio and Planet Rock are both losing money, it would make sense for Bauer Radio to save money by making cuts and merging them with its existing brands, so you were probably thinking along the right lines.
The trouble is, Bauer have expressed an interest in purchasing assets previously, such as the Smooth/Real brands from GMG and certain radio stations in the Midlands. As they failed to complete any of these deals, I'd be cautious about assuming this will be any different. I would wait until they actually complete the purchase before speculating on how it may affect channels carried by VM.