Quote:
Originally Posted by Chad
I just wanted to if Virgin really would make a loss matching SKY, and if so how much? Spiderplant must know or he wouldn't have posted. I'm just trying to see if he'll share some further info with us.
It would also be interesting to see just how low SKY would go too. They where offering 75% rebate for ex-customers to go back. A guy from my work is paying about £30.00 per month for SKY world, SKY unlimited broadband and SKY phoneline rental.
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Sky are going to stop doing these offers in the next few months as they were causing churn issues when the campaigns were running.
They are seemingly going to go for 18 months without the huge discounts to see how the business performs. They apparently believe the competition will stop discounting so much if they do too.
About a quarter of the retention department already have a top discount of 10% off tv for 12 months and the rest is being moved to this between now and September.