Cable Forum - View Single Post - Merged:-Comcast makes Bid for Sky

**Hugh** · 20-01-2013, 20:42

It's not that simple.

If there is a customer acquisition drive (to meet a quarter's numbers) is on, and ARPU is ahead of target, VM may be willing to be more flexible. If they are on target for customer numbers, less flexibility is needed.

And as we have seen on here, social networking adds a new dimension to discounts - if people get discount, they often talk about it on forums, then others ring up asking for that discount, and if they don't get it, complain on the forum and perhaps churn due to their dissatisfaction; so, one happy customer who got a discount, perhaps dozens of unhappy customers who didn't....

Turnover is vanity, profit is sanity.

20-01-2013, 20:42	#1688
Hugh laeva recumbens anguis Cable Forum Team Join Date: Jun 2006 Age: 68 Services: Premiere Collection Posts: 43,796	Re: General Sky TV Discussion It's not that simple. If there is a customer acquisition drive (to meet a quarter's numbers) is on, and ARPU is ahead of target, VM may be willing to be more flexible. If they are on target for customer numbers, less flexibility is needed. And as we have seen on here, social networking adds a new dimension to discounts - if people get discount, they often talk about it on forums, then others ring up asking for that discount, and if they don't get it, complain on the forum and perhaps churn due to their dissatisfaction; so, one happy customer who got a discount, perhaps dozens of unhappy customers who didn't.... Turnover is vanity, profit is sanity. __________________ Thank you for calling the Abyss. If you have called to scream, please press 1 to be transferred to the Void, or press 2 to begin your stare. If my post is in bold and this colour, it's a Moderator Request.