Quote:
Originally Posted by spiderplant
In other words: "Virgin would rather lose me as a customer than make a loss on me".
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You raise an interesting point. Clearly you have some kind of knowledge in this area.
What can you share with us in terms of Virgins profits margins? For example the VIP Collection is currently £113.99 per month. How much of the £113.99 does Virgin see as a profit? It would be interesting to see how much Virgin would actually lose by offering to match my SKY package. How low can Virgin go before it's not worth their while?