Quote:
Originally Posted by Rob
I suspect though for much of the high street, the problem is getting the consumer to see that the high street is not just for browsing and then buying it cheaper online. The high street needs to find a way that customers perceive any extra cost due to the store overhead is also added value to the customer service.
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I think the hybrid approach is the way it's going to be going forward i.e. use the shops as a browsing / collection link to your webspace.
I appreciate that it will have to mean that the prices between buying in store and via the website would have to be the same, but surely that's been have the problem as to why everything has moved online in the first place?
It's basically what Apple and Microsoft do with their stores anyway, plus Next do it to a certain extent