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Old 15-01-2013, 21:22   #24
BenMcr
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Re: Tennant and Bolt return in new Virgin Media campaign.

Quote:
Originally Posted by qasdfdsaq View Post
Both are are still money, and both count towards their bottom line in the end.
However I doubt very much within any company with shareholders you can simple divert a marketing budget to offset price increases. The financial structure is more complicated than that and I reckon most investors would be more willing to allow a company money to advertise than most of things, as it's seen a positive thing to do.

Plus even if it were possible, the pricing difference most customers would see would be negligible, and the long term impact for the company would far outweigh the short term benefit.
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