Cable Forum - View Single Post - General Coming Soon to Virgin TV (2013) Vol. 1.

andy_m · 11-01-2013, 18:56

OK, fair point-If the question was "as a percentage of Sky consumers" or similar then, based on an average household of 2.4 people (ONS), then it's nearer 3%.

I note from the Barb link that it's actual audience share is 1.3%, which is comparable with Sky Arts, albeit that channel is more widely available. Atlantic is a great statement of Sky's commitment to TV, and it's a fantastic driver of subscriptions. What it isn't is well watched. That doesn't mean it isn't a good channel, Btw.

11-01-2013, 18:56	#249
andy_m cf.mega poster Join Date: Sep 2011 Location: North-West Kent Services: VIP Posts: 2,887	Re: Coming Soon to Virgin TV (2013) Vol. 1. OK, fair point-If the question was "as a percentage of Sky consumers" or similar then, based on an average household of 2.4 people (ONS), then it's nearer 3%. I note from the Barb link that it's actual audience share is 1.3%, which is comparable with Sky Arts, albeit that channel is more widely available. Atlantic is a great statement of Sky's commitment to TV, and it's a fantastic driver of subscriptions. What it isn't is well watched. That doesn't mean it isn't a good channel, Btw.