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Re: ESPN, BT, Euro, Premier and Sky Sports news
BT to spend big as it throws down gauntlet to Sky over sports coverage.
http://www.guardian.co.uk/football/2...age?CMP=twt_gu
Quote:
BT is expected to earmark billions of pounds over the next decade to spend on sports rights in a sustained attempt to challenge Sky Sports, as it gears up to launch two new sports channel in July.
The telecoms giant, which laid down a marker when it spent £738m on 38 live Premier League matches per season last year, will consider launching bids for a host of other major football properties including the FA Cup, Champions League and England internationals as they become available.
It will also target other sports, having already signed a £152m club rugby deal that has caused major ructions within the game. But executives are also acutely aware that the arrival of BT in the market has already fuelled rights inflation and are determined not to overpay.
With Sky also cutting back on some rights to pay for its increased investment of £2.3bn in Premier League football, the new competitive landscape will not be good news for all sports.
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