Originally Posted by Chad

To me it actually reads as SKY trying to highlight to their own customer’s that no other TV provider offers SKY Atlantic. It could also be read as SKY making it clear to people who watch SKY through other TV providers that you can only get SKY Atlantic through SKY. Remember, if you are not getting access to SKY channels from SKY directly, you are not a SKY customer. That is a fact. You are classed as a SKY consumer.