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Old 21-12-2012, 23:41   #107
Qtx
CF's Worst Nightmare
 
Join Date: May 2012
Location: Probably outside the M25
Services: Sky Fibre Unlimited 40/10
Posts: 3,473
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Re: Virgin Media plans ‘imminent’ launch of targeted advertising

Quote:
Originally Posted by spiderplant View Post
So Sky spend much more on a few TV adverts than VM spends sending letters through my door a few times a week. If only Virgin had spent the difference to provide a better service for their suffering customers.

Not a lot that can be done about targeted ads on the tv unless there is a separate ad server you can block, which isn't going to be likely.

I do wonder how good the targeting will actually be and if it is worth advertisers paying more for it. If they did it by when you changed channel and by catchup/on demand it would make more sense than all programmes you watch. If you went out all day and left it on a channel you don't normally watch, would they count those programmes as something you watch for example.
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