Quote:
Originally Posted by Top banana
You said due to customers leaving, if you base that on the views of people on this forum , fine, however this forum contains posts from a miniscule number of VM's overall base. I am not panicking at all about the share price as it continues to rise - over 35 dollars this morning
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I read a lot of forums and the trend from customers is similar in other places. As you say though, forum users are still a very small number of virgins overall base. For some things forum users can be a good sample size and for others not so good.
Thing is we know that a lot of people are leaving vm and was it not last quarter that vm mentioned it knew customer churn was high but it didn't matter as they were selling more services per household? Hence me wondering if the upfront line rental push was for similar reasons.
It could equally be that its a tool for when customers call up to leave due to the price rise, they can offer the line rental saver and say that will bring a customers bill down to less than before. Never count out psychological warfare with virgin
---------- Post added at 10:58 ---------- Previous post was at 10:43 ----------
I just got the letter about price rises even though my services are due to go in a couple of days
Virgin are going to get in to some trouble over this letter I believe, although like their advertising it would have already served its purpose. The letter is not dated except to say December 2012. While it does say that you can cancel your contract without penalty, it does not say you have to do it within 30 days. With there being no actual date on the letter it is impossible to know when that time is up.
So many will be told its too late to cancel and choose to stay as it will cost them to leave. With the timing being over christmas many wont want the hassle of switching at the moment. So the letter has done well there.
The ones who complain may be let out of contract anyway, to stop them taking the complaint to higher bodies who will pull VM up with the date issues. VM will probably avoid trouble by saying they will honour letting anyone leave until the end of the next of the month after the date on the letter.
VM are just way too tricky.
---------- Post added at 11:02 ---------- Previous post was at 10:58 ----------
Forgot to say, the price increase was £4.24
Services were £32 at the start of the year and had increased to around £43 during the course of the year already. With that increase on top im actually getting Sky much cheaper with more broadband speed and instead of M+ tv, getting Sky entertainment extra.
Worth switching for the year and then checking who offers what in a years time.