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Re: Virgin Media plans ‘imminent’ launch of targeted advertising
It appears that VM are not the only company intending to use targeted advertising in 2013.
Quote:
AdSmart will effectively turn all Sky boxes into ad servers, allowing targetted advertising to be delivered to linear, VOD and catch-up programming on any Sky wholly-owned channels on the Sky platform.
Launching in the summer, after a full "test and learn" phase, it will be operating within seven million households from nine million set-top boxes, with the set-top box making advertising decisions based on the information that Sky holds on the household.
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http://connectedconsumer.mediatel.co...rticles#110518
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