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Old 04-12-2012, 23:50   #339
Chad
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Join Date: Jan 2010
Location: Edinburgh
Services: SKY Family, SKY Broadband Unlimited, YouView, Netflix, Amazon Instant Video, Boxnation
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Re: ESPN, BT, Euro, Premier and Sky Sports news

NBA still in talks with SKY.

http://www.guardian.co.uk/sport/2012...or?INTCMP=SRCH

"However, Stern continued: "I would say that [no UK TV deal] is not an acceptable answer for the UK because we need exposure to build that audience, so we're struggling hard. We thought it was a big deal when ESPN made the agreement with us, and now we're talking at the highest level at BSkyB to see if we can do a little bit better than we've done."

It also seems a deal might be imminent.

"So with the London game less than two months away, the NBA faces an embarrassing situation of coming to town with the intention of spreading basketball gospel, with the game not available on British screens."

Surely the NBA, and SKY if they are interested, will be looking to cement a deal way in advance of the London game.
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