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Old 29-11-2012, 19:28   #57
muppetman11
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Re: Virgin Media plans ‘imminent’ launch of targeted advertising

Quote:
Originally Posted by spiderplant View Post
£95 million last quarter. I'm amazed how little they make from advertising.

Code:
Revenue for 3 months ending September:

Retail subscription 1,428
Wholesale subscription 92
Advertising 95
Installation, hardware and service 20
Other 80


---------- Post added at 19:02 ---------- Previous post was at 18:59 ----------



Allow me, as I was in the area:
Code:
As customers choose to take more products from us, ARPU has grown to a new high of £550.
(Source for both http://corporate.sky.com/documents/p...ss_release.pdf)

Meanwhile, back on topic...
The point being they still make money from advertising 458 million annually , so why would they give that up ? I do however take your point its a small amount in comparison to subscription revenue.
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