Quote:
Originally Posted by spiderplant
£95 million last quarter. I'm amazed how little they make from advertising.
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Revenue for 3 months ending September:
Retail subscription 1,428
Wholesale subscription 92
Advertising 95
Installation, hardware and service 20
Other 80
---------- Post added at 19:02 ---------- Previous post was at 18:59 ----------
Allow me, as I was in the area:
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As customers choose to take more products from us, ARPU has grown to a new high of £550.
(Source for both http://corporate.sky.com/documents/p...ss_release.pdf)
Meanwhile, back on topic... |
When Sky Digital started in 1998, the price for all the movie channels was £19.99 per month. If one subscribed to the Sky movie channels, the basics were thrown in for free.
When Sky Sports became a subscription channel, after the introductory offer
of £2.99 a month ended, this became £5.99.
Total: £25.98.
Adjusted for inflation, this figure becomes £39, yet the average ARPU is currently £45.83 per month.