Quote:
Originally Posted by Sirius
What always worries me when TARGETED adverts rear there ugly heads is WHERE and HOW the data that allows the adverts to be TARGETED is taken from. For any advert to be targeted at an individual using a service the data to allow that targeting must be gleaned from the service the individual is using. Therefor will the user be given the ability to opt out and for his usage not to be tracked. ?
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Worried you might get some 18+ ads while playing cartoon central on demand?
Usually a customer is assigned a number and the logs go against that number, going by some other similar systems. Then only that number needs to be shared and it cannot be linked back to an individual customer by a third party at least.
Personally I don't like tracking even if there is a small benefit.
Does make me wonder how targeted ads will work in houses with multiple boxes and a family of 3+. How does it know which individual is watching which program?