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Re: Virgin Media plans ‘imminent’ launch of targeted advertising
What always worries me when TARGETED adverts rear there ugly heads is WHERE and HOW the data that allows the adverts to be TARGETED is taken from. For any advert to be targeted at an individual using a service the data to allow that targeting must be gleaned from the service the individual is using. Therefor will the user be given the ability to opt out and for his usage not to be tracked. ?
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