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Old 29-11-2012, 16:35   #44
Stuart
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Join Date: Jun 2003
Location: Somewhere
Services: Virgin for TV and Internet, BT for phone
Posts: 26,546
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Re: Virgin Media plans ‘imminent’ launch of targeted advertising

Quote:
Originally Posted by Rob View Post
Reading the article, this seems to be TV Video on Demand Services, not broadband.

There should be no concern over DPI (Deep Packet Inspection) of your internet use.

The system will no doubt insert adverts into the VOD programmes you select, and that would be based on your watching habits, something that no doubt TiVo systems already track.
They do. Four years ago, they developed a system that used the data sent by the boxes on what people were playing to predict who would win or lose American Idol.

http://www.tmz.com/2008/04/10/crazy-...s-idol-losers/
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