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Originally Posted by Rob
The system will no doubt insert adverts into the VOD programmes you select, and that would be based on your watching habits, something that no doubt TiVo systems already track.
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Yeah I'd have to say that's what I would read it as - either VoD or the 'Discovery Bar' on TiVo or both - especially because of this:
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The company recently ran a campaign for HTC1 phones that sought to drive viewers to a branded content experience.
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which was on the Discovery bar for ages.
Of course 'targeted' doesn't even have to be viewing habits, it could be something as simple as 'we know we've already showed X advert to Y box, so let's not do it again'