Cable Forum - View Single Post - Virgin Media plans ‘imminent’ launch of targeted advertising

joglynne · 29-11-2012, 15:22

I had assumed that this would be based on overall television viewing preferences much in the same way as is currently done on a program by program basis. ie Food companies targeting Cookery programs. Whilst I don't like to be targeted in any way I could live with this level of manipulation as I am always happy to fast forward or make a cup of tea during commercial breaks.

.... but if DPI is involved it will be a wholly different issue. The Phorm War was hard fought and I wouldn't stand to have my privacy invaded to that extent if I had any alternative options to use.

29-11-2012, 15:22	#4
joglynne Born again teenager. Join Date: Feb 2007 Location: Manchester. (VM area 20) Age: 77 Services: Maxit TV, M250 Fibre BB. Phone-Anytime Chatter Posts: 13,855	Re: Virgin Media plans ‘imminent’ launch of targeted advertising I had assumed that this would be based on overall television viewing preferences much in the same way as is currently done on a program by program basis. ie Food companies targeting Cookery programs. Whilst I don't like to be targeted in any way I could live with this level of manipulation as I am always happy to fast forward or make a cup of tea during commercial breaks. .... but if DPI is involved it will be a wholly different issue. The Phorm War was hard fought and I wouldn't stand to have my privacy invaded to that extent if I had any alternative options to use. __________________ "I intend to live forever, or die trying" - Groucho Marx..... "but whilst I do I shall do so disgracefully." Jo Glynne