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Considering that countdown also appears on the tv and broadband package pages I think it's safe to assume that ticker is aimed at new customers who don't currently have VM services.
They have until the 29th November to sign up to get 6 months half price on their services.
It's done to get people to sign up before Christmas.
As most people who was thinking of signing up, 6 months half price gives them a good reason to do II now before the offer ends
Like panic buying
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