[HDFootyMan]

I wonder.....I just wonder.....if BT would go nuclear with VM and deny them the BT Sports Channels. VMs traditional USP's of VOD and Catch-Up are more or less gone now, and BT has been busy signing up rights to linear Pay-TV channels which were previously restricted to VM. They've already begun targeting VM customers with YouView - they'll ramp that campaign up when the BT Sports Channels are launched.

OFCOM couldn't touch BT because they don't have the market share for EPL, that remains with Sky.

I guess it comes down to what in the long run would make more profit for BT - converting VM customers into BT ones, or selling the content to VM customers. I can't imagine BT allowing VM to sell BT Sports content cheaper on Cable then compared to BT Vision/YouView, in which case they may convert a few.