[Media Boy UK]

Broadcast: BT secures Sky slots for sports channels

BT has secured two EPG slots on the Sky platform in preparation for the launch of its sports channels.

The broadcaster, which has secured rights to air FA Premier League football, international football and Aviva Premiership rugby packages, has acquired the placeholders on the pay TV platform, which it has temporarily branded as Sailing 1 and Sailing 2.

Currently in testing and yet to go live, BT will rebrand and launch the channels next year, with viewers able to dial a phone number in order to access the content.

Due to BT’s existing infrastructure it is able to manage the customer relationship directly, rather than rely on Sky to re-sell its channels.