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Re: ESPN, BT, Euro, Premier and Sky Sports news
"We think BT Vision is becoming the top value-for-money TV choice for sports fans,".
Thats it right there - the strategy laid bare. ESPN for free on xl has meant until now Virgin have been the value for money choice for sports fans. Bt attempted to take on Sky to be the premium choice, failed, and are now trying to take Virgin's place instead, and they have the content now to be able to do it. This comment is final confirmation that although the Bt sport channel will be available on the Virgin platform it will be on a subscription basis. Virgin now urgently need a response.
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