[qasdfdsaq]

I wonder if that's why VM are trying so hard to muscle themselves into the 4G market...

You're right, prices are currently not very competitive, because there's no competition. However unfortunately, one of the only two previous networks that had any sensible level of "Unlimited" plan, i.e. a 3G data plan that could reasonably be used to substitute fixed broadband for light to medium users, has been replaced by this new peanuts brand that's ripping everyone off.