[passingbat]

Originally Posted by Chad

The arrival of NOW TV will tell us everything we need to know about who is witholding what.

SKY are making NOW TV avaliable on PC, Mac, Android smartphones, iPhone, iPad, Xbox, PlayStation 3, Roku and to BT and Talk Talk customers via Youview.

As SKY state themselves in the press release for NOW TV:

"More great Sky content will also be added in the coming months, with Sky Sports due to launch on NOW TV before the end of the year. This will enable NOW TV customers to enjoy live action from the Barclays Premier League, UEFA Champions League, England Test cricket, Heineken Cup rugby, ATP tennis, the Masters from Augusta and much more. The introduction of Sky Sports will be followed on NOW TV by must-see shows from Sky 1, Sky Atlantic, Sky Arts and Sky Living, including home-grown drama, original comedy and US shows."

Virgin have the technology in place to allow their customers to subscribe to NOW TV via a TiVo app. I however have a very sneaky suspicion that NOW TV will never launch on TiVo. Not because SKY don't want to give us it, it's clear they want to launch NOW TV everywhere, but because Virgin will withhold it from us.

The only relevant part of Now TV for Tivo is Sky Atlantic; all other content is already available via VM already. Wheather Sky will produce a Sky Atlantic only app for Tivo, remains to be seen.

You've made some good points in your last few posts. I was suspicious of the Rob Webster statement when I read it a few months ago on DS. The lack of non Sky channel additions does bring into question VM's part in lack of new channels arriving on cable.